HOME >> Overview

There are many reasons why Zhejiang is one of the most popular travel destinations in China. It is the birthplace of many prehistoric cultures: Hemudu, Majiabang and Liangzhu; of historical importance with several states and kingdoms having ruled this land; the “Land of Fish and Rice”, “Home of Silk” and “Capital of Tea” because of its favorable climate and fertile land; and home to many historical relics and picturesque landscape.

History and Culture
History and Culture
Zhejiang has an age-old history and colorful cultures, and is one of the cradles of Chinese ancient civilization. Inside its border are found 100 historical sites dating back to the Neolithic period,...
Tradition & Folklore
Tradition & Folklore
The traditions and folklore of Zhejiang were formed on the foundations of Zhejiang’s age-long history and profound culture. These strong local flavors stem from the daily life of Zhejiang...
Cultural and Historical Heritages
Cultural and Historical Heritages
In 2005 Zhejiang was the first province in China to announce a provincial intangible cultural heritage list. When the first list of national intangible cultural heritage sites was announced in...
Festivals & Events
Festivals & Events
Zhejiang boasts a wide variety of festivals and events, including cultural: Dragon Boat Festival and March 3rd Festival of She Ethnic Group; sightseeing-related: Qiantang River Tidal Bore; local...
Specialties & Souvenirs
Specialties & Souvenirs
Zhejiang Cuisine is one of the top eight cuisines of China, with an abundance of varieties: Hangzhou dishes, Shaoxing dishes, Ningbo dishes and Wenzhou dishes. It's a delicate style, full of...
Picturesque Zhejiang
Picturesque Zhejiang
Zhejiang is a renowned tourist attraction. The end of the Beijing-Hangzhou Grand Canal is located here, and the West Lake in Hangzhou is a renowned attraction. Eastern Zhejiang is home to a...