Zhejiang Provincial Department of Culture and Tourism

Series of activities of 2019 Taiwan-Zhejiang Cultural Festival kicked off

Aiming to share the traditions and development achievements of Zhejiang culture and art with the Taiwanese people, Zhejiang Culture Festival is a brand culture exchange activity held in Taiwan by our province in order to learn from each other and promote each other. The festival features a wide range of content, including art performances, cultural relics and art exhibitions, intangible cultural heritage displays, cultural and creative industries, etc..

The (13th) 2019 Taiwan-Zhejiang Cultural Festival opened in Taipei on February 22nd. The cultural festival of this year highlights the integration of culture and tourism and presents the unique charm of “Lyrically beautiful Zhejiang” to the Taiwanese culture and tourism industry as well as Taiwanese people and young audiences.

On the afternoon of the 22nd, the Culture and Tourism Promotion Conference of “Lyrically beautiful Zhejiang” (in Taipei) was held in Taipei. The cultural tourism circles of Zhejiang and Taiwan have carried out extensive and in-depth exchanges on tourism product innovation, market development and multi-faceted cooperation under the integration of culture and tourism in order to jointly promote the sustainable development of cultural tourism of Taiwan and mainland.

On the evening of the 22nd, Zhejiang Drama Co., Ltd. staged the soul and humanity stage drama “Mind Game”, a stage play to explore the inner world of urban young people at the Taipei Parent-Child Theater. The “Innocent Pen” staged on the 23rd told the story of Yu Dafua, an outstanding writer of Zhejiang province; on the 24th, “Qiu Shui Villa” reflected the love history of Shi Liangcai, a press magnate and Shen Qiushui. On the 27th, the performance group will tour Changhua County.

On the morning of February 23rd, the “Indefinite Form of Water– Zhejiang Water-based Materials Art Exhibition” hosted by Zhejiang Museum of Art was opened at the Dequn Gallery of Taiwan Normal University. The exhibition took “water” as the core concept and theme and used “water-based materials” as the main carrier to unearth the thinking and culture of “water”.

On the morning of February 23rd, the completion & handover ceremony of “Zhejiang Taishun Covered Bridge” was held in Nantou County. Lin Mingxi, the county magistrate of Nantou County, Xu Shuhua, the project promoter, and the Cross-Strait Tourism and Economic Development Promotion Association of Wenwhou Banping Mountain attended the ceremony. The Covered Bridge has been completed and handed over. It will become a bridge of cross-Strait cultural exchanges and friendship, continue to push forward cultural exchanges between Zhejiang and Taiwan and promote the spiritual fit of compatriots on both sides of the strait.

Zhejiang Cultural Festival has been successfully held for 12 times since 2007 and professional performing arts groups have performed many times at the Cultural Festival for Taiwanese audiences ; Many important exhibitions such as Leifeng Tower Unearthed Cultural Relics Exhibition, Liangzhu Jade Cultural Exhibition and Hemudu Cultural Exhibition were held several times; cities such as Hangzhou, Ningbo, Wenzhou, Shaoxing, Taizhou, Jiaxing and Zhangzhou held Urban Culture Week in Taiwan one after another under the framework of Zhejiang Cultural Festival. Ju Zhaohui, deputy director of Zhejiang Provincial Party Committee Propaganda Department, and Xu Peng, deputy director of Zhejiang Culture and Tourism Office, attended the opening ceremony and related activities of the Cultural Festival.